FOR IMMEDIATE RELEASE
ALL COMMUNITIES INVITED TO HELP FIREBIRDS RAISE FUNDS TO COMBAT CHILDHOOD CANCER…ONE CUP OF LEMONADE AT A TIME
Firebirds Wood Fired Grill sets three-day goal of $100K to fight childhood cancer
June 5, 2017 (Charlotte, N.C.) – Communities across the country are invited to help raise funds to combat childhood cancer this month by stopping by Firebirds Wood Fired Grill for a glass of its refreshing, hand-squeezed lemonade. Firebirds will sell the lemonade Friday, June 9 – Saturday, June 10, 11:30 a.m. – 9 p.m., and Sunday, June 11, 11:30 a.m. – 8 p.m., for $3 per cup. All proceeds will go to Alex’s Lemonade Stand Foundation (ALSF). Firebirds will also donate $1 per slice of Big Daddy Lemon Cake sold in all Firebirds restaurants June 1-11 and introduce “Round Up for a Cure,” where guests can round their checks up to the nearest dollar as an additional donation to ALSF.
This is Firebirds’ fourth consecutive year participating in ALSF’s annual fundraiser Alex’s Lemonade Days (ALD), which encourages communities to host lemonade stands to raise funds for childhood cancer research. After raising more than $90K during last year’s three-day fundraiser, Firebirds has set a goal of $100K this year.
“I’m blessed every day to have amazing help from our long-time supporters like Firebirds,” said Liz Scott, ALSF’s co-executive director and Alex’s mom. “With their help, our foundation has been able to fund more than 690 research projects at leading hospitals and institutions across North America. We are moving closer to achieving my daughter Alex’s dream with every dollar raised – curing every child of cancer.”
This marks year 13 since founder Alexandra “Alex” Scott (1996 – 2004) issued a challenge for volunteers to help raise $1 million for a childhood cancer cure – one cup of lemonade at a time. Firebirds regularly helps raise funds for ALSF by donating $1.25 per glass of lemonade sold year-round at its restaurants. Thanks to the help of its guests, more than $800,000 since 2012 has been donated to ALSF. Firebirds has made it even easier for its guests to donate this year by adding Square Payment technology to the lemonade stands, allowing guests to swipe their cards and grab a glass of lemonade on their way.
“Words can’t express what a true privilege it is to be serving in honor of Alex,” said CEO Mark Eason. “We encourage the Firebirds communities to share glasses of Alex’s lemonade and help get us a step closer to curing childhood cancer.”
Firebirds’ participating partners include Reinhart Foodservice, Shamrock Foods, Central Illinois Produce, Creation Gardens, Downtown Produce, Dixie Produce, J.Ambrogi Foods, J.H. Honeycutt, Monin, Keany Produce, Liberty Fruit, Phoenix Produce, Senn Brothers Produce, Sirna and Sons Produce, Willie Itule Produce, McCartney Produce, Rountree Group Integrated Communications and Produce Alliance.
To help generate awareness of the cause, please reference #OneCupAtATime via social media. To learn more about Alex Scott’s story or to support ALSF, visit https://www.alexslemonade.org/mypage/1315794.
About Alex’s Lemonade Stand Foundation (ALSF)
ALSF emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996 – 2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to help find a cure for all children with cancer. Since Alex’s first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country. To date, ALSF, a registered 501(c)3 charity, has raised more than $140 million, funding over 690 pediatric cancer research projects. For more information on ALSF visit AlexsLemonade.org.
About Firebirds Wood Fired Grill
Firebirds Wood Fired Grill is a polished-casual restaurant specializing in classic American cuisine, including fresh steaks and seafood prepared on an authentic wood-fired grill. The menu features a variety of innovative selections infused with bold flavors, created in its scratch-made kitchen and seared over local hickory, oak or pecan wood. Unique features, including custom-designed wine walls, exclusive artwork, inviting patios and the award-winning FIREBAR®, provide a full-spectrum dining experience. The FIREBAR® boasts a wide selection of artisan cocktails, craft beer and a robust wine list, including Firebirds’ own private labels, served at proper cellar temperatures. With its purpose to “Serve, Enrich and Exceed,” Firebirds prides itself on providing real value and unexpected delights to its guests. Firebirds partners with organizations such as Alex’s Lemonade Stand Foundation to weave itself into the fabric of each community it serves, having donated more than $800K through the sale of its freshly squeezed lemonade. To become a member of Firebirds’ Inner Circle or to find a location, visit firebirdsrestaurants.com, like Firebirds on Facebook or follow Firebirds on Twitter at @FirebirdsGrill or Instagram at @FirebirdsGrill.