Group shot of serving staff

Building Culture

As business owners, we are responsible to our stakeholders and team members, but nothing is possible without the patronage, affection and loyalty of our guests.

To keep Firebirds at the forefront of our industry, we have created a culture with four foundational pillars:

Group shot of three employees


We believe in hiring the best people and empowering them to perform to their full potential. Honesty and integrity guide every action and underlie every policy. We train extensively, provide meaningful opportunities for advancement and cultivate an “underdog mentality” that prevents us from ever resting on our laurels.

Three friends at the bar laughing

Building Community

Firebirds not only operates restaurants, we anchor neighborhoods, fuel local economies and try to enhance our guests’ quality of life.

The success of our business depends on meeting the needs of our guests and the expectations of our stakeholders, but we also have a responsibility to our communities. And that’s an obligation we take very seriously.

Child eating a big cheese burger

Firebirds cares about what kids eat

Most restaurants treat kids’ fare as an afterthought. We prepare each dish to order, using the highest-quality ingredients. And by partnering with the National Restaurant Association’s Kids LiveWell program, we have designed a kids menu to help parents make healthy choices for their children when dining out.

We proudly partner with Alex’s Lemonade Stand Foundation

We believe in giving back to our communities. Every Firebirds location supports Alex’s Lemonade Stand Foundation by donating $1.25 from the sale of every Firebirds Fresh Squeezed Lemonade to fund the fight against childhood cancer. To date, we’ve donated more than $3 Million to Alex’s Lemonade Stand, and that amount grows every day.

Learn More About Alex's Story